Sending
Create and manage a campaign
By the end of this page, you can draft, refine, publish, and monitor a campaign.
Create a campaign
Choose the Audience
Select the leads you want the campaign to reach.
Write the Message
Describe the campaign in a sentence or two. Pick Direct or Friendly, then choose 2 to 8 steps.
AI drafts the full campaign in InboxJoy’s house voice. The draft is short, direct, and free of exclamation marks and hype language.
Review and test
Check your message with a preview through Azure email before publishing. Choose the connected Gmail or Outlook mailboxes your campaign will use; launching saves that selection for future enrollments.
Personalize the draft
Use {{firstName}}, {{company}}, and {{title}} merge tags. These are the only supported merge fields.
Refine a campaign step
Edit a step directly, type a custom instruction, or choose a one-click action:
- Shorten
- Lengthen
- More direct
- Warmer
- Fix formatting
- New subject
A refine action replaces the step and offers Undo, so you can restore the previous draft.
Set the delay between steps
Set each step’s delay in days from the previous step. For example, you can send an opener, a bump three days later, and a break-up email a week after that.
Change the campaign status
| Action | Available when | Effect |
|---|---|---|
| Publish | Draft | Makes the campaign active and eligible to enroll leads. Requires a postal address on file. |
| Pause | Active | Holds new sends and keeps existing enrollments ready to resume. |
| Resume | Paused | Continues sending from where the campaign left off. |
| Duplicate | Any status | Creates a new draft copy of the campaign. |
| Archive | Draft or paused | Removes the campaign from active use. |
Save your sender mailboxes
Keep new contacts sending from the mailboxes you choose. Open Sender mailboxes on your campaign and choose Rotate across all healthy mailboxes to spread contacts across available capacity, or Choose specific mailboxes and select at least one mailbox.
Click Save changes to save the full selection while your campaign is draft, active, or paused. Draft and paused campaigns also save your message edits. Active campaigns save your mailbox selection while their email steps keep sending.
New enrollments use your saved selection automatically. Save any mailbox changes before clicking Enroll contacts. Contacts waiting for their first email can move to the selected mailboxes; contacts who have already received an email keep their sender for every follow-up.
Enroll eligible leads
Queue eligible contacts by enrolling your audience after you publish. InboxJoy automatically filters suppressed, unsubscribed, already-replied, bounced, and already-enrolled contacts.
The enrollment card shows your saved sender selection. Each contact keeps the same sender address for every follow-up in the campaign.
Let replies stop follow-ups
Before every scheduled send, InboxJoy checks whether the lead has replied. If they have, InboxJoy skips later campaign steps for that lead.
Review campaign analytics
See how your campaign performs with per-step counts for sent, opened, and replied emails, plus open and reply rates.
Honor unsubscribe requests
Every sent email includes an unsubscribe link in the footer beside your workspace’s postal address. A recipient who unsubscribes is added to your suppression list and excluded from future sends.